Project

Global Plant Sterol Information Service CD-ROM Toolkit

Client

Unilever UK Foods

Project Overview This CD-ROM is one of the materials we produced for the ‘Global Plant Sterol Information Service’ project. The aim was to provide both internal and external audiences with access to up to date scientific knowledge and easy-to-use communication resources on plant sterols, cholesterol lowering and cardiovascular disease, as well as the Becel/Flora brand, in order to

further drive the credibility of the brand as the leader of the cholesterol-lowering category. The materials were targeted at healthcare professionals and contained tailor made tools to help communicate the facts about plant sterols and cholesterol lowering. Resources include PowerPoint presentations, printable materials and the mode of action animation.

Relevant Links

• Download the monograph