Project

Vidaza B-Roll

Client

Weber Shandwick (NYC) for Celgene

Project Overview We produced a branded B-Roll to support EMEA approval for Vidaza. Doctors from France, Germany, Italy, Spain and the UK were interviewed in order to generate sound bites in order to communicate key product messages

including the fact that Vidaza is the first and only medicinal product to significantly extend survival for patients with high-risk MDS. In addition, we also re-edited this as a non-branded B-Roll in order to support new data published in The Lancet.