Project

Pampers 'I Participate…' video

Client

Tonic Life Communications Ltd for Procter & Gamble

Project Overview This video teaser invitation was produced to promote a joint UNICEF and P&G press conference. This teaser is part of the Pampers One Pack One Vaccine campaign. The video was produced combining existing footage with new real life testimonials and statistics

exploring why individuals will be participating in this campaign. The aim was to produce a video that visually communicated the emotion and passion behind the campaign and to demonstrate the importance of individual participation to the success of the campaign.