Sourcing and supplying images

Photography

Where photography isn’t provided by the design agency a number of elements need to be considered when sourcing the correct 'High Resolution' files for print.

• Ensure the file is a minimum of 300 dots per inch (dpi) at 100% required size (example: if the image is to appear over the whole cover of an A4 publication the image will need to be a minimum of 210mm x 297mm at 300dpi.
• Please make sure images for print use are not dragged from the internet or from other electronic formats such as Word/PowerPoint documents. This is because they will be small files sizes and low in resolution (72–150dpi) in order to speed up on-screen viewing. And they will almost definately pixelate at the print stage.
• Correct files need to be supplied as one of 3 file types (listed in order of preference):
  – TIFF (filename.tif)
  – JPEG (filename.jpg)
  – EPS (filename.eps).
• Files such as GIF’s (filename.gif) are NOT suitable to use for print, this is a low resolution file usually found on websites.
• As a ‘general rule’ if your file size is less than 1.5 MB the chances are it will not be suitable for print.

Logos

When supplying logos for use in lithographic or digital printing much of the same rules apply as those outlined in 'Photography' above. However, there are a couple of further points to consider:

• You will often find the design agency asking for an ‘Original Artwork file’. This will usually be an EPS file (filename. eps) created with a professional drawing package such as Adobe Illustrator. These files are in Vector format and can be scaled up and down to any size without effecting the visual quality. In some cases (perhaps if a photo appears in the logo) the original file will be a TIFF file; if this is the case the same rules as outlined in ‘Photography’ above will apply.
• Please make sure logos for print use are not dragged from the internet or from other electronic formats such as Word/PowerPoint documents. These will be small files sizes and low in resolution (72–150dpi) in order to speed up on-screen viewing. These files will almost definately pixelate at the print stage.
• Files such as GIF’s (filename.gif) are NOT suitable to use for print. GIFs are low resolution files usually found on websites.
• As a ‘general rule’ if your file size is less than 1.5 MB the chances are it will not be suitable for print.

Illustrations

When supplying illustrations for use in lithographic or digital printing much of the same rules apply as those outlined in 'Photography' above. However, there are a couple of further points to consider:

If you have any questions on the above or other print based queries please do not hesitate to contact:

Richard Robinson: richard@anytimeafter9.com
Tom Bachofner: tom@anytimeafter9.com
Paul Ellis: paul@anytimeafter9.com
Tel: 0161 877 4499

What we do

AA9 provides a full end to end design production service for the leading global pharmaceutical brands. Our services include: brand development; all aspects of print media; website design and development; multimedia; as well as filming and streaming services.

We have experience working in the following therapy areas:

• Asthma
• Cardiology
• COPD
• Dermatology
• Diabetes
• Gastroenterology
• HIV/AIDS

• Men’s Health
• Obesity
• Oncology
• Ophthalmology
• Osteoporosis
• Sexual Health
• Urology

These are just some of the more general aspects of the work that we do. If you have a specific project that you would like to discuss, please do not hesitate to get in touch.

Branding

The team at AA9 are experienced at providing branding and visual identities for a variety of healthcare campaigns, scientific meetings and product launches.

Our designs give meaning to brands and projects making it easier for stakeholders to understand, appreciate and champion them.

Recent projects include logos and identity for patient associations, hospitals and therapy awareness campaigns.

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Print

For over 15 years our experienced team at AA9 have added value to healthcare communications’ programmes and pharmaceutical marketing campaigns.

They are skilled at producing engaging literature that talks to a wide range of audiences, including symposium and abstract books, product monographs, journal supplements, educational toolkits, patient leaflets and newsletters.

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Web

At AA9, we create websites that adhere to branding guidelines so they blend seamlessly with other marketing touch points. They are also designed with search engines in mind so they are coded to standards set by the W3C.

The range of sites we have built means we know how to communicate to a wide range of audiences and stakeholders – to health care professionals via web casting symposiums and e-learning tools; to patients via therapy and community building sites; and to journalists via online press offices.

Our expertise in medical communications enables us to provide assistance that ensures sites meet all legal and regulatory obligations.

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Multimedia

From ad banners to virals, flash animations to 3D graphics, the team at AA9 have the skill and knowledge to produce memorable solutions. With over 15 years’ experience we know what works and what is feasible.

Recent projects include Mode of Action animations, animated showreels, interactive case studies, CD-ROM toolkits and viral campaigns.

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Film

The AA9 in-house team regularly film meetings and live events for vox-pops, webcasts and podcasts. We edit the filmed footage in-house and can offer it in a number of formats (DVDs, B-Rolls, etc and/or encoded for use on the internet).

Our extensive knowledge of film and stage production allows us to help clients manage onsite film, audio and lighting crews at conferences.

Recent projects include webcasts, B-Rolls and various patient testimonials and interviews.

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